Academic Papers
Education
| PhD | University of Bath. “Market Segments: Revealed or Constructed?” |
| MBA | Manchester Business School (Distinction, Scholar) |
| PGCE | Institute of Education, University of London (Distinction) |
| BA (Hons.) | Sidney Sussex College, Cambridge University, Modern Languages |
Academic Papers
2012
Nairn Agnes and Barbie Clark, Researching children: are we getting it right? A discussion of ethics. International Journal of Market Research, Vol. 54, Issue 2, 2012
2011
Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications. Nancy Wong, L. J. Shrum, Farrah Arif, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie, Journal of Research for Consumers, Issue 19
Marion Gilles and Agnes Nairn. “We Make the Shoes, You Make the Story": Teenage Girls' Experiences of Fashion: Bricolage, Tactics and Narrative Identity”. Consumption, Markets and Culture, Vol. 14, No. 1, March 2011, 29–56. Award winner 2011.
2010
Bottomley, Paul, Agnes Nairn, Tim Kasser, Yuna Engle and Jo Ormrod, “Measuring Childhood Materialism: Validating and Refining Schor’s (2004) Consumer Involvement Scale” Psychology and Marketing Vol 27 (7) July 2010 pp. 717-740
2009
Heath, Robert, Agnes Nairn and Paul Bottomley. “Emotive Creativity does not Increase Attention Levels Towards Advertising,” Journal of Advertising Research, Vol 49, No. 4, December 2009, pp. 450-463.
Nairn, Agnes, “Consumer Kids. “The influence of the commercial world on our children.” Education Review – Journal of NUT. Volume 22, No 1 Autumn
Nairn, Agnes and Ed Mayo, “Marketing to Children on the Internet: What’s Right and Wrong?” Childright, the journal of law and policy affecting children and young people. cR257 June pp. 26-30
AWARD. Outstanding Paper of the Year from Emerald Literati Awards. “It Does my Head In. Buy it Buy it Buy it...” Young Consumers Vol 9. No. 4 2008. Read here
“Protection or Participation? - Getting Research Ethics Right for Children in the Digital Age” ESOMAR Congress, Montreux, Switzerland, 15-18 June. Read here
2008
Nairn, Agnes and Cordelia Fine, “Not Seeing the Wood for the Imaginary Trees. Or, Who’s Messing with our Article?” Reply to Tim Ambler. International Journal of Advertising, Volume 27, Number 5, pp896-908
Nairn, Agnes and Cordelia Fine, “Who’s Messing with My Mind? The Implications of Dual-Process Models for the Ethics of Advertising to Children.” International Journal of Advertising, Volume 27, Number 3, pp.447-470
Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, “Children and Brand Symbols: A Consumer Culture Approach”, European Journal of Marketing, Volume 42, Issue 3, June
2007
Gaya Wicks, Agnes Nairn and Christine Griffin. “The Role of Consumption Culture in Children’s Moral Development: the Case of David Beckham.” Consumption, Markets and Culture, Vol. 10 No. 4, December
Nairn, Agnes and Dowsiri Monkgol. “Children and Privacy Online.” Journal of Direct, Data and Digital Marketing. Vol 8. No. 4 April.
Nairn, Agnes and Alex Dew. “Pop-Ups, Pop-Unders, Banners and Buttons. Responsible On-Line Advertising to Children.” Journal of Direct, Data and Digital Marketing. Vol 9, No. 1 June
Nairn, Agnes, Pierre Berthon and Arthur Money “Learning from Giants: Exploring, classifying and analysing existing knowledge on market research” International Journal of Market Research, Vol. 49. 1
2006
Heath, Robert, David Brandt and Agnes Nairn, “Brand Relationships: Strengthened by Emotion, Weakened by Attention”, Journal of Advertising Research. Vol. 46 No. 4
Nairn, Agnes “The Commercialisation of Children” International Journal of Market Research, Vol 48., No, 2 pp 5-6
Nairn Agnes “Beyond Sandler: Risk Tolerance and the UK Investment Deficit” Journal of Financial Services Marketing, Vol 9, No. 4, pp.375-389
2005
Heath, Robert and Agnes Nairn “Measuring Affective Advertising: Implications of Low Attention Processing on Recall” Journal of Advertising Research, Vol. 45, No. 02 pp 269-281
Nairn Agnes and Pierre Berthon “Affecting Adolescence: Scrutinizing the Link between Segmentation and Advertising” Business and Society, Vol. 44, No. 3, September, pp 318 - 345
2004
Bottomley, Paul and Agnes Nairn. “Statistical Sirens: Can Managers Be Lured Onto The Rocks by CRM Analytics.” International Journal of Market Research Vol. 46, No.2, pp 171-187
Nairn, Agnes , Laurence Ede and Pete Naude “Multivariate Statistics in Industrial Marketing: A Tool Kit for Practitioners.” Industrial Marketing Management, Vol. 33 (October) pp 573-582
2003
Nairn, Agnes, Pierre Berthon and Arthur Money “Through the Paradigm Funnel: A Conceptual Tool for Literature Analysis”, Marketing Education Review, Vol. 13, No. 2 (Summer), pp 55 - 66
Nairn, Agnes and Pierre Berthon “Creating the Consumer: The Influence of Advertising on Consumer Market Segments - Evidence and Ethics”, Journal of Business Ethics Vol 42.No. 1 January (I), pp 83-99
Nairn, Agnes and Paul Bottomley “Something Approaching Science? Cluster Analysis Procedures in the CRM Era”, International Journal of Market Research Vol. 45, No. 2, pp 241-262
2002
Nairn, Agnes “CRM: Helpful or Full of Hype?” Journal of Database Marketing, Vol. 9, No. 4 pp 376-382
1999
Nairn, Agnes and Richard Webber “Implementing Segmentation in Service
Firms: Contact Strategy Management, a Step Forward for the New Millennium”, Journal of Database Marketing, Vol 7:2, pp 120-137
Evans, Martin, Agnes Nairn and Alice Maltby “Gender Differences for
Financial Services Direct Mail”, Journal of Financial Services Marketing, Vol 4:2, pp 139-162
Evans, Martin, Agnes Nairn and Alice Maltby “The Hidden Sex Life of the Male (and Female) Shot”, International Journal of Advertising, Vol 19, pp 43-65
Nairn, Agnes and Martin Evans “Back to Basics. Reading, Writing and …Sex”, Journal of Database Marketing, April/June, pp 33-38
Academic Conference Papers
2008
Nairn, Agnes, Paul Bottomley and Jo Ormrod, “Those Who Have Less Want More: But Does it Make Them Sad? An Exploration of the Links Between Deprivation, Materialism and Wellbeing”, Child and Teen Consumption Conference, Norway, April 24-26
O’Donohoe, Stephanie and Nairn, Agnes, “Inoculation of Indoctrination? A ideological perspective on Children’s Advertising Literacy Websites”, Child and Teen Consumption Conference, Norway, April 24-26
2007
Nairn, Agnes, Jo Ormrod and Paul Bottomley. “Watching, Wanting and Wellbeing: Antecedents and Consequences of Materialism in UK Tweens.” MidWest Materialism Conference, 22-24 March, Champaign Urbana, Illinois, USA
Xu, Susanna, Helen Walker and Agnes Nairn, “A Network Approach to Understanding “Green Buying”: A Literature Review.” IMP Conference, Manchester, September
2006
Nairn, Agnes, Christine Griffin, Patricia Gaya Wicks, “Keeping Pace with the Children’s Brand World – The Role of Consumption Objects in the Everyday Lives of 7-11 Year Olds” Thought Leaders International Conference on Brand Management, 28-29 March, Birmingham
Nairn, Agnes and Christine Griffin “Busted are Cool but Barbie’s a Minger” Child and Teen Consumption Conference, 27-29 April, Copenhagen
Griffin, Christine, Agnes Nairn, Patricia Gaya Wicks, Anne Phoenix, Janine Hunter, “Girly girls, tomboys and micro-waving Barbie: Child and youth consumption and the disavowal of femininity” 8th ACR Conference on Gender, Marketing and Consumer Behavior, 29 June – 1 July, Edinburgh
Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, “Corporate Responsibility in Marketing to Pre-Teen Children: Time to Widen the Parameters of Debate,” Corporate Responsibility and Global Business: Implications for Corporate and Marketing Strategy, 13-14 July, London Business School
Heath, Robert and Agnes Nairn, “The relationship between Attention and Emotion”, ICORIA, 29June – 1 July, University of Bath
Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks, “Corporate Reputation and Children’s Brands”, Academy of Marketing Brand and Corporate SIG Colloquium, Manchester 7th – 8th September, Manchester Business School
2003
Nairn, Agnes and Tim Albert “What’s in a voice?” Academy of Marketing, Aston
Nairn, Agnes, Laurence Ede and Pete Naude “The Practitioner’s Tool Kit.” Academy of Marketing Science, Washington
Areti Krepapa, Pierre Berthon, Agnes Nairn and Robert Morgan “Elucidating Interpretation: Organizational-Level Information Interpretation in the Market Focused Firm”, World Marketing Conference, Perth
2002
Nairn, Agnes and Paul Bottomley “Something Approaching Science? Cluster Analysis Applications in the CRM era”, Academy of Marketing Science, Florida.
2001
Nairn, Agnes and Pierre Berthon “Market Segments: Revealed or Constructed? A Literature Review”, Academy of Marketing Science, San Diego
1998
Nairn, Agnes and Martin Evans “Gender Effects on Direct Mail”, Academy of Marketing, Sheffield
Book Chapters
2009
Nairn Agnes, Paul Bottomley and Johanne Ormrod, “Those Who Have Less Want More. The Links between Deprivation, Materialism and Wellbeing in Childhood” in Childhood and Consumer Culture. Edited by David Buckingham and Vebjørg Tingstad Institute of Education, London University and Norwegian Centre for Child Research, NTNU Trondheim
Nairn, Agnes “Children and Brands” in Understanding Children as Consumers Ed. David Marshall, Sage, London
2007
Nairn, Agnes, Christine Griffin and Patricia Gaya Wicks “Busted Rocks but Barbie’s a Minger: The Role of Brands in the Every Day Lives of Junior School Children” Children, Media and Consumption, Eds. Ekstrom and Tufte, Nordicom, Sweden
2006
Nairn, Agnes and Nick Davies, “Responsible Marketing”, Kids Superbrands, Superbrands, London.
