Policy Reports


Biddable Youth
Sports and esports Gambling Advertising on Twitter: Appeal to Children, Young & Vulnerable People

2019

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Biddable Youth


UK advertising in a digital age

2018

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UK advertising in a digital age


The Impacts of Banning Advertising Directed at Children in Brazil

2017

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The Impacts of Banning Advertising Directed at Children in Brazil


When Free Isn't
Business, Children and the Internet

2015

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When Free Isn't


Advergames: It’s not child’s play
A Review of Research

2012

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Advergames: It’s not child’s play. A Review of Research


Children's Well-being in UK, Sweden and Spain: The Role of Inequality and Materialism.

2011

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Children's Well-being in UK, Sweden and Spain: The Role of Inequality and Materialism.  2011


Assessing the Impact of the Commercial World on Children’s Wellbeing:
Report of an Independent Assessment

December 2009

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Assessing the Impact of the Commercial World on Children’s Wellbeing: Report of an Independent Assessment


Business thinks family

An open invitation to commercial enterprises to engage with those representing the interests of families in working towards a society where "business thinks family."  Commissioned by Family and Parenting Institute.

Agnes Nairn
January 2009

Click here to read (PDF document)

Business thinks family

fair game?

Assessing commercial activity on children’s favourite websites and online environments

Anna Fielder, Will Gardner, Agnes Nairn, Jillian Pitt
December 2007

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fair game?

Pester Power - Families Surviving the Consumer Society

A collection of practical ideas for parents - submitted by parents!

A joint initiative by Care for the Family, Ed Mayo (National Consumer Council) and Dr Agnes Nairn
October 2007

Click here to read (PDF document)

Pester Power - Families Surviving the Consumer Society

watching, wanting and wellbeing: exploring the links

A study of 9 to 13-year-olds

Agnes Nairn and Jo Ormrod with Paul Bottomey
July 2007

Click here to read (PDF document)

watching, wanting and wellbeing: exploring the links

The Simpsons are Cool but Barbie's a Minger.

The role of brands in the everyday lives of Junior School Children.

Agnes Nairn, Christine Griffin, Patricia Gaya Wicks
January 2006

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The Simpsons are Cool but Barbie's a Minger

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