Through the Looking Glass

May 10th, 2013

Read this new report by Malcolm Clark and Charlie Powell of Sustain’s Children’s Food Campaign.

They raise important issues, not least of which is the fact that TV adverts for HSSF food and drink that would be banned on TV can appear on children’s websites.

This makes no sense.  The regulations need to be unified.

According to ISBA TV advertising needs stricter rules because it is “passive”.  If someone “actively” finds themselves confronted with an advert on the internet apparently it works differently.  So a child who clicks on an advert on a cartoon website is somehow not affected by the advertising she sees.  That must be a disappointment for companies who have redirected their adspend online.


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