Have you seen Natural Childhood written for the National Trust by leading nature writer Stephen Moss?

It presents evidence that our children are displaying “Natural Deficit Disorder” and calls for us all to try to reverse this.

In a blog for the National Trust published to-day I argue that one driver of this phenomenon is commercialism.

Brands need to make money and need to deliver a uniform, risk-free experience.

The charm, joy and value of the natural world stands as a polar opposite being free of charge to experience whilst also being constantly changing and unpredictable.

What do you think?