Body Image

June 22nd, 2012

This week the government launched a teaching pack for primary schools “to help children understand how images in the media and advertising are altered and the impact this can have on self esteem.”

This is a great idea and it’s definitely time that we had a conversation about the unrealistic body images used to sell everything from make-up and aftershave to cars.

But am I alone in thinking that the solution to the problem is not to use mono-size models and airbrushing in the first place?

It’s a bit like feeding people chocolate cake three times a day for three months and then spending lots of money and effort distributing a diet book.